Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. For more than two decades, organisations around the world have been using shared services and outsourcing to improve service delivery and reduce costs within defined parts of their businesses. In the cycling rental business example we’ve been using, products and services could be a relatively simple section to complete or it could be fairly involved. It depends on the nature of the products the company plans to rent to customers.
Sometimes, it takes a little more than a kick of the tires to evaluate a used car. With some basic diagnostic equipment and mechanical know-how, however, used-car inspectors can help steer clients away from “lemons.” Developing a roster of appreciative customers puts you on the road to referrals-and success.
ITIL, the most widely accepted approach to IT service management, helps organizations use … Read MoreRead More →