Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Business managers today expect you to leverage technology in ways that will make the business more innovative. To meet their expectations, you need to understand new technology directions so you can unleash the power technological innovations, not only to increase the effectiveness of business processes, but also to open up new business opportunities with creative new services and products. Your goal now must be to reinvent IT, making it a partner in the business.
Advocates of BSM often use it to support a change from a culture which is very technology-focused to a position which understands and focuses on business objectives and benefits. Rather than supporting an internalized technology view, there is a shift to recognize and support customer needs and the delivery of value to business stakeholders including shareholders. A BSM initiative often underpins a shift in maturity for an IT department or service provider towards a more proactive and predictive operating model rather than the reactive and fire-fighting behavior which has been common in many IT operations. IT departments and Service Providers who reach this level of maturity often report improved relationships with their customers and business colleagues, being recognized as ‘Trusted Business Partners’ and ‘Competent Suppliers’ who deliver added business value rather than being considered a commodity or ‘Necessary Evil’.
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Here at Fidelity’s India center, we’re the global in-house center of the firm. We deliver solutions to the entire global business. We’re supporting our customers as an extension of the US team, with all main business lines represented here. For busy parents, finding a good nanny isn’t child’s play. Nanny-placement agents-who screen applicants, check references, match personalities, and set schedules-provide clients an invaluable service by saving them considerable time and worry.
Offline, our business was already established and due to our product’s unique exclusivity and excellent quality, they were sold only through Salons. We had a very loyal and satisfied customer base but not everybody could visit those salons and we wanted to expand our customer base. We listed out a number of options and alternatives, including e-commerce but nothing seemed impactful. That’s when we came across Prione and were introduced to selling online. The Prione team helped us with a smooth onboarding process. It was surprisingly quick even though this was our first online selling experience. We now sell pan-India and as a brand constantly benefit from excellent online customer service processes that keep our customers happy and loyal.