Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. A simple way to think about the power of service models in relation to rapid problem isolation is that they reduce mean-time-to-know to zero. No more need for accusations flying in hastily arranged war-room meetings. With an accurate and always up-to-date service model, it is easy for an operations manager to assign work by service criticality – or, perhaps according to the service bringing in the most revenue.
Offline, our business was already established and due to our product’s unique exclusivity and excellent quality, they were sold only through Salons. We had a very loyal and satisfied customer base but not everybody could visit those salons and we wanted to expand our customer base. We listed out a number of options and alternatives, including e-commerce but nothing seemed impactful. That’s when we … Read MoreRead More →