WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. Anisa Telwar Kaicker is CEO and founder of Anisa International, a maker of private label cosmetic brushes and applicators in Atlanta that serves clients such as Estee Lauder and Laura Mercier. She will often ask such customers what they think of a new brush before rolling it out. Even if I went into a client and said this is not fully vetted yet, but I’d like your insight, they were always honored to have a first look,” she says. They would be the ones buying the product.” To protect her ideas, she routinely files for provisional patents and will mention in conversations, This is patent pending.” Her firm, founded more than 20 years ago, now generates $40 million in annual revenue, she says.
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